This Week is Christ Awareness Week

No, seriously. I anticipate next week will be Straight White Men Awareness Week.

When the fresh-faced girl first got up in front of my Chemistry class to announce it, and I later saw the people tabling with big posters and everything, I couldn't decide if they were just incredibly stupid and couldn't grasp the principle behind the culturally dominant group not getting its own week, or if they were intentionally antagonizing my school's large and vocal non-Christian (largely Muslim) population. Now that Google has informed me that this is an international phenomenon, I'm completely at a loss. Why did it start? What's the point? And does the Campus Crusade for Christ (I assume it's them since they're the only noisy Christian group on campus) really think that anyone at UofT doesn't know about Jesus?